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SAN
PELLEGRINO

San Pellegrino glass bottle pouring water in a cup on a kitchen table.

BRief

Adapt the advertising of the original San Pellegrino sparkling water to match a modern market while continuing to engage with its previous customer base.

Nighttime in the kitchen with bottles and glasses leftover after a party.

Ideas

Reintroduce San Pellegrino to its passionate roots. Preserve the heritage and class, but reconnect with the flirtatious side of Italian culture.

Advertising poster in a dark city subway.

results

Punchy taglines, unexpected bold colours, and definitive fonts are at play with Italian classics.

Advertising poster on a subway platform.
Posters pasted in an old elevator.

Technical data

Photoshop, InDesign, copy writing

TEAM COLLABORATION:

Éloïse Cartier, Simona Babikyan

Advertising posters in a New York City subway station.