PUSH

Person showing their inside lip tattoo.Man wearing white t-shirt seen through a shop window.

BrIEF

Create a logotype for an apparel line based in Canadian west coast snow peaks, subway lines, the downtown eastside, Moss Park, tuff sessions, gold rings and diamond teeth. PUSH is a place where body and artwork coalesce.

Girl standing in a pizza shop wearing a black t-shirt.

IDEAS

Movement of deep city grit in Canadian metropolitan spaces.

Backlit photo of a man holding a broom.
Close up of a pool table, and the 8 ball.

RESULTS

Reflecting the story of urban life in liminal environments.

People playing pool in a dingy bar.

TECHNICAL DATA

Nikon FE 28mm, Fujifilm XE2 27mm, InDesign, Photoshop, Illustrator, PremierPro, Screen Printing

Pizza and a pizza box in the garbage bin.Prescription medication spilling out onto a counter top.